Allen Theatres announces new theatre for Las Cruces
Cineport 10!

The new complex will replace Cinema 4, the current theater inside the mall. Once the new theater is opened, Cinema 4 will close.

“We’re hoping to start (construction) in the next two to six weeks,” said Russell Allen, vice president of Allen Theatres.
The new complex will include 10 screens with stadium seating, digital sound and production as well as auditoriums set up for conference room capacity and party rooms.

“Probably the most notable thing will be a restaurant/lounge on the second level for people to pick up some finger foods before or after a movie,” Allen said.

Allen said he hopes the theater will be open before Christmas. The new theater is one of several new projects for Allen Theatres, which has been doing business for more than 25 years in Las Crucesand has had a presence in New Mexico since 1912.
“We just opened a 10-screen theater in Alamogordo last November,” Allen said. “We’ve done approximately one project a year.”